Professionalism covers a whole range of small, but significant, features of a web site. For example:

  • Attention to correct spelling and grammar
  • Use of relevant typographical characters, such as “ and ” for speech marks instead of "
  • E-mail addresses at the same domain as the site, and not at hotmail or AOL
  • Fast-downloading of site pages
  • Reliability of access to the site: server and network should both be reliable