Professionalism covers a whole range of small, but significant, features of a web site. For example:
- Attention to correct spelling and grammar
- Use of relevant typographical characters, such as “ and ” for speech marks instead of "
- E-mail addresses at the same domain as the site, and not at hotmail or AOL
- Fast-downloading of site pages
- Reliability of access to the site: server and network should both be reliable